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ERA Franchise Systems LLC
1 Campus Drive Parsippany, NJ 07054 (973) 428-9700 |
Media contact: Stacy Quinn
(973) 496-7904 stacy.quinn@ERA.com |
Program's aim is to drive business to ERA® offices and sales associates
PARSIPPANY, NJ, May 7, 2002 - ERA Franchise Systems LLC announced today at its annual meeting of top brokers that it has teamed up with Fairfield Resorts, Inc. to offer affiliates "Get Up and Go With ERA" hotel accommodation certificates as a tool for generating leads.
The new ERA Select ServicesSM program offers ERA sales associates and brokers the opportunity to purchase these certificates at a low cost to give to prospective and existing clients. Each certificate entitles the recipient to complimentary hotel accommodations in a variety of cities throughout the country. Vacation destinations include Orlando, Lake Tahoe, Sedona and Myrtle Beach.
"We created this vacation incentive program to give our sales associates and brokers a cost effective tool to help drive business through their doors. ERA Select Services is focused on helping our affiliates create customers for life," said Angela McNiece, director of Integrated Marketing, ERA Franchise Systems LLC. "This is an easy-to-use lead generating tool that can give ERA sales associates or brokers a competitive edge in their market."
Certificates are available to ERA affiliates through St. Cloud (MN)-based Merrill Corporation's on-line store. Additionally, customizable marketing tools to promote this program are located on TeamERA.com, the Intranet site of ERA Real Estate.
The "Get Up and Go With ERA" certificate program is part of the ERA® Select ServicesSM program offered to its 28,000 brokers and sales associates. ERA Select Services is a combination of National Preferred and Local Business alliances. The National Preferred Alliances segment provides the benefits of convenience and cost saving offers for consumers, brokers and sales associates. Through the Local Business Alliances segment, ERA customers receive a network of local service providers to assist them before, during and throughout their lifetime of homeownership.
About Fairfield Resorts, Inc.
Fairfield Resorts, Inc., with more than 365,000 vacation-owning households, is the largest vacation ownership company in the world. Fairfield Resorts specializes in the development, marketing and sales of innovative travel and leisure products, including vacation ownership intervals at the company's 35 nationwide resorts. Fairfield Resorts was one of the first U.S. developers to move from traditional fixed-week timeshare ownership to a points-based exchange program with the launch of FairShare Plus in 1991. Fairfield Resorts is a subsidiary of Cendant Corporation (NYSE: CD), a diversified global provider of business and consumer services primarily within real estate and travel. Visit Fairfield Resorts online at www.eFairfield.com.
About ERA Franchise Systems LLC
ERA Franchise Systems LLC is a global leader in the residential real estate industry with 30 years experience in developing consumer-oriented products and services. It is a subsidiary of Cendant Corporation (NYSE: CD) and part of its Real Estate Franchise Group. The ERA real estate network includes 2,600 offices and more than 28,000 brokers and sales associates throughout the United States and 26 other countries and territories. Each ERA office is independently owned and operated. ERA information is available to consumers on the Internet at www.ERA.com. ERA properties can also be viewed at www.REALTOR.com®.
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