| ERA Real Estate
Kevin Meyer (973) 496-7215 or kevin.meyer@ERA.com |
Parsippany, NJ (May 20, 1999) – In an effort to better serve homebuyers and sellers, ERA Real Estate is bringing its new "Always There For YouSM" marketing and advertising program to ERA companies nationwide.
Launched in March 1999, ERA Real Estate began airing national network and cable television commercials. Now, local ERA companies will be able to air these spots in local markets, adding their own contact information. Listings are also able to appear on the ERA Internet site – www.ERA.com – 24 hours after listing, exposing the property to a global audience.
In addition, as part of the "Always There For You" integrated marketing program, new print advertising, radio scripts, public relations pieces, and other marketing strategies will be made available to allow local companies to consistenly market properties.
"This program will bolster the efforts of our real estate professionals in bringing homebuyers and sellers together, faster and easier," Peter Burgdorff, ERA Real Estate President and CEO, said. "In producing the 'Always There For You' marketing program, ERA will be able to better expose homes, which ultimately makes things easier for the customer. The program is a complement to the outstanding training and technology provided by ERA Real Estate."
ERA Franchise Systems LLC, a subsidiary of Cendant Corporation (NYSE: CD), is a leader in the residential real estate industry with over 25 years experience in developing consumer-oriented products and services. The ERA Real Estate network includes more than 2,600 independently owned and operated brokerage offices with more than 28,000 brokers and sales associates throughout the United States and 19 other countries and territories. ERA is available to consumers on the Internet at www.ERA.com.
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