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ERA REAL ESTATE STRENGTHENS CONSUMER BENEFITS OF ITS SELLERS SECURITY PLAN
– Program enhancements make it easier for consumers to participate in only guaranteed home sale program of its kind – PARSIPPANY, NJ, April 21, 2005 – ERA Real Estate today announced several enhancements to its ERA® Sellers Security® Plan that make it easier for more consumers to take advantage of its unique guaranteed sale program than ever before. For nearly 30 years, the brand has stood behind its slogan, "We Will Sell Your House or ERA Will Buy It!®." The latest changes to this program greatly increase the number of homes that qualify for the plan while reducing the time and fees required to participate. For the cost of just one appraisal and one home inspection, ERA customers can now capitalize on the security of the Sellers Security Plan without incurring any major expenses. ERA Real Estate has also streamlined the process and can now enroll sellers into the program in 30 days or less. Previously, the plan had required an activation fee and two appraisals, which typically took 45 to 60 days to complete. "The Sellers Security Plan remains the only guaranteed sale program of its kind offered by a national real estate company," said Brenda W. Casserly, president and COO, ERA Franchise Systems LLC. "Home sellers who opt for this plan have the peace of mind of knowing that they are starting the sales process with a standing offer from ERA Real Estate to buy their home." To provide the benefits of the guaranteed sale program to a broader range of consumers, the ERA Sellers Security Plan now covers qualified homes valued up to $750,000. In addition, Sellers Security Plan participants who wish to borrow against the equity in their current home for down payment and closing costs on a new home may now do so directly through ERA Mortgage. This provides a one-stop shopping experience for ERA clients. "The Sellers Security Plan clearly provides an unmatched level of assurance to sellers," added Casserly. "But the plan also benefits homebuyers whose funding is contingent upon the sale of their current house first. We tell prospective buyers that 'To help you buy the house of your dreams, we'll buy yours.' With our Sellers Security Plan, they can be under contract with ERA Real Estate on their home in under 30 days, thus eliminating the need for them to make a contingency offer as a buyer." For more information on the ERA Sellers Security Plan, visit www.ERA.com or call the ERA Answers Line (800-869-1260).
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